1.5-minute corporate ad designed to highlight product features and benefits for potential investors.

Roles: Writer, Senior Producer, Video Editor, Motion GFX

Client: Double A Labs

Double A Labs wanted a polished video they could show to potential investors that got them excited about their immersive communication and collaboration platform and highlight the most important business data without getting too much into the weeds with numbers and stats.

I knew it would be important to also highlight what makes them different from their competition who had already beaten them to the market. The answer was that they are fun, and immersive. Based on the leadership’s background in gaming platforms, their platform isn’t one you have to log into for a business meeting, it’s a place you want to spend time and connect with other people. We conveyed this simply but clearly by showing real-world footage resembling the various immersive chat room designs within the platform and then revealing the platforms themselves. The message is clear; being here is like being there.