A short sizzle reel for a proposed journalism show at the intersection of sports and fashion.

Roles: Senior Producer, Video Editor, and Motion gfx Designer

Client: LAMF Sports

LAMF had an idea for a talk show that explored the increasingly apparent overlap of the sports and fashion industries. Since this was to be an un-airing spot aimed at networks and investors, I accomplished the visuals with a rip-reel approach, sourcing footage from a number of sources. For the cards, and more importantly, the main title gfx design, I wanted to go for clean and current. It needed to feel high-end like the runway fashion brands, but also fun like the sporting events featured. The “dripping” arm of the “p” in the main title gave it that little something extra with a clever wink to the show’s name.